It's Your Water

In this episode of It’s Your Water, Mike Urbans and Derek French (Wateropolis) explain why Cerapure AC is a smart alternative to traditional GAC and KDF—especially for RO pretreatment, whole-house RO, and systems where biofouling and backwash limits matter.

A practical, dealer-focused discussion on cleaner carbon, tighter filtration, and smarter pretreatment design.

Trust the Frog!

Link to Specifications

Show Notes

water treatment, dealer education, RO pretreatment, filtration media, activated carbon, ceramic media, copper zinc alloy, biofouling, whole house RO, commercial water treatment

Can you mix filtration media or resins in the same tank?

In this Quick Tips episode of It’s Your Water, Mike and Denise explain when mixing media can work — and when it leads to serious problems. While it may look like a space-saving shortcut, mixing media often creates backwashing issues, calcification, drain clogging, and contaminant leakage when system design limits are pushed.

Learn why cation and anion resins shouldn’t be mixed on hard water, when mixing is especially risky for health-related contaminants, and why chambered (plated) tanks are usually the safer, modern approach. 

Show Notes Quick Tips Mixing Media

Mike and Denise explain zeolite filter media — what it is, how it works, and when to use it. Learn why zeolite delivers true 5-micron deep-bed filtration and longer filter runs — plus its limits. A fast field-smart guide for dealers. Trust the Frog.

Show Notes Quick Tips Zeolite

zeolite media, clinoptilolite, Filter-Ag Plus, Turbidex, Next-Sand, RO pretreatment, water filtration, dealer education

Is it time to repair the water softener—or replace it entirely?

Not sure whether to repair or replace the customer's water softener? This Quick Tip breaks down the key signs of aging resin, chlorine damage, iron fouling, and when a simple rebuild makes sense. We also cover why high-efficiency softeners outperform older units and why “no-salt softeners” don’t actually soften water.

water softener repair, water softener replacement, resin rebed, chlorine damage, Clack valve rebuild, high-efficiency softeners, iron fouling, no-salt softener

Show Notes: Quick Tips - Repair or Replace the Softener

 

A fast field guide for dealers and service techs. 
In this Quick Tip from It’s Your Water, we cover the top reasons a softener stops softening — resin fouling, salt bridging, injector and brine-draw problems, and programming mistakes — plus quick ways to diagnose hardness leakage before the callbacks start.

Show Notes - Why Isn't the Softener Softening One short page with the tips listed.

 

In Part 2 Mike and Greg discuss today’s sales challenges, shifting demographics, CRM habits, rising contaminant concerns, and how younger homeowners are reshaping water treatment.

Keeping it Young Part 2

 

Mike and Greg Shannon of Westfair Water, Bedford, NY discuss "intrapreneurship" - someone who joins a business and grows it like he owns it! They discuss their mutual passion for the water treatment industry and how important it is to encourage young people to join.

Keeping It Young Part 1

Mike and a dealer troubleshoot an unsuccessful install of a newly introduced RO. 

Microplastics & Nanoplastics -Listen to this short update for the latest industry news.

Show Notes - Microplastics Update

Host, Mike Urbans & Justin Mest of AO Smith discuss HomeShield™, the latest point of entry PFAS reduction system, All in One Tank!

HomeShield