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Your Water Education Starts Here. Listen to water treatment industry veteran, Michael Urbans, discuss water filtration and treatment options as they relate to specific issues facing consumers and industry. Topics will include information about contaminants such as the Forever Chemicals (PFOS, GenX), industry best practices. Included will be lighthearted Interviews with industry executives, technicians and business owners.
Episodes

Dec 16, 2025
Dec 16, 2025
8 min
Is it time to repair the water softener—or replace it entirely?
Not sure whether to repair or replace the customer's water softener? This Quick Tip breaks down the key signs of aging resin, chlorine damage, iron fouling, and when a simple rebuild makes sense. We also cover why high-efficiency softeners outperform older units and why “no-salt softeners” don’t actually soften water.
water softener repair, water softener replacement, resin rebed, chlorine damage, Clack valve rebuild, high-efficiency softeners, iron fouling, no-salt softener
Show Notes: Quick Tips - Repair or Replace the Softener

Dec 9, 2025
Dec 9, 2025
9 min
A fast field guide for dealers and service techs.
In this Quick Tip from It’s Your Water, we cover the top reasons a softener stops softening — resin fouling, salt bridging, injector and brine-draw problems, and programming mistakes — plus quick ways to diagnose hardness leakage before the callbacks start.
Show Notes - Why Isn't the Softener Softening One short page with the tips listed.

Dec 2, 2025
Dec 2, 2025
27 min
In Part 2 Mike and Greg discuss today’s sales challenges, shifting demographics, CRM habits, rising contaminant concerns, and how younger homeowners are reshaping water treatment.

Nov 25, 2025
Nov 25, 2025
20 min
Mike and Greg Shannon of Westfair Water, Bedford, NY discuss "intrapreneurship" - someone who joins a business and grows it like he owns it! They discuss their mutual passion for the water treatment industry and how important it is to encourage young people to join.

Oct 21, 2025
Oct 21, 2025
10 min
Mike and a dealer troubleshoot an unsuccessful install of a newly introduced RO.

Aug 27, 2025
Aug 27, 2025
12 min
Microplastics & Nanoplastics -Listen to this short update for the latest industry news.

Aug 6, 2025
Aug 6, 2025
27 min
Host, Mike Urbans & Justin Mest of AO Smith discuss HomeShield™, the latest point of entry PFAS reduction system, All in One Tank!

Jul 17, 2025
Jul 17, 2025
31 min

Jun 26, 2025
Jun 26, 2025
37 min
In this episode of It’s Your Water, Michael Urbans and Justin Mest of Master Water Conditioning, share their expertise on pH and treatment methods for correction of low pH water. Together they discuss the topics of pH, corrosion and alkalinity, and the importance of proper testing; the pros and cons of treatment using calcite (calcium carbonate) and soda ash (sodium carbonate) in well water applications; high pH and alkaline water.
Show Notes: https://www.urbansaqua.com/wp-content/uploads/2020/04/www.urbansaqua.com-ph-show-notes.pdf

Jun 19, 2025
Jun 19, 2025
17 min
Mike and Denise discuss oxidation with manganese dioxide treated media - Pyrolox Advantage. The "rules of engagement" for its use, the properties, advantages, benefits and specifications. It is used for the removal of Iron, Manganese & Sulfur.
