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Your Water Education Starts Here. Listen to water treatment industry veteran, Michael Urbans, discuss water filtration and treatment options as they relate to specific issues facing consumers and industry. Topics will include information about contaminants such as the Forever Chemicals (PFOS, GenX), industry best practices. Included will be lighthearted Interviews with industry executives, technicians and business owners.
Your Water Education Starts Here. Listen to water treatment industry veteran, Michael Urbans, discuss water filtration and treatment options as they relate to specific issues facing consumers and industry. Topics will include information about contaminants such as the Forever Chemicals (PFOS, GenX), industry best practices. Included will be lighthearted Interviews with industry executives, technicians and business owners.
Episodes

Tuesday Dec 02, 2025
Keeping It Young Part 2
Tuesday Dec 02, 2025
Tuesday Dec 02, 2025
In Part 2 Mike and Greg discuss today’s sales challenges, shifting demographics, CRM habits, rising contaminant concerns, and how younger homeowners are reshaping water treatment.

Tuesday Nov 25, 2025
Keeping it Young
Tuesday Nov 25, 2025
Tuesday Nov 25, 2025
Mike and Greg Shannon of Westfair Water, Bedford, NY discuss "intrapreneurship" - someone who joins a business and grows it like he owns it! They discuss their mutual passion for the water treatment industry and how important it is to encourage young people to join.

Tuesday Oct 21, 2025
Start by Reading the Instructions!
Tuesday Oct 21, 2025
Tuesday Oct 21, 2025
Mike and a dealer troubleshoot an unsuccessful install of a newly introduced RO.

Wednesday Aug 27, 2025
Microplastics Update
Wednesday Aug 27, 2025
Wednesday Aug 27, 2025
Microplastics & Nanoplastics -Listen to this short update for the latest industry news.

Wednesday Aug 06, 2025
One Tank Wonder
Wednesday Aug 06, 2025
Wednesday Aug 06, 2025
Host, Mike Urbans & Justin Mest of AO Smith discuss HomeShield™, the latest point of entry PFAS reduction system, All in One Tank!

Thursday Jul 17, 2025
Ultrafiltration - What it is, how and where to apply it.
Thursday Jul 17, 2025
Thursday Jul 17, 2025

Thursday Jun 26, 2025
pH Basics You Need to Know
Thursday Jun 26, 2025
Thursday Jun 26, 2025
In this episode of It’s Your Water, Michael Urbans and Justin Mest of Master Water Conditioning, share their expertise on pH and treatment methods for correction of low pH water. Together they discuss the topics of pH, corrosion and alkalinity, and the importance of proper testing; the pros and cons of treatment using calcite (calcium carbonate) and soda ash (sodium carbonate) in well water applications; high pH and alkaline water.
Show Notes: https://www.urbansaqua.com/wp-content/uploads/2020/04/www.urbansaqua.com-ph-show-notes.pdf

Thursday Jun 19, 2025
It's Not Your Dad's Manganese Dioxide Anymore -Pyrolox Advantage
Thursday Jun 19, 2025
Thursday Jun 19, 2025
Mike and Denise discuss oxidation with manganese dioxide treated media - Pyrolox Advantage. The "rules of engagement" for its use, the properties, advantages, benefits and specifications. It is used for the removal of Iron, Manganese & Sulfur.

Friday Apr 04, 2025
A Forever Chemical discussion with Calgon Carbon
Friday Apr 04, 2025
Friday Apr 04, 2025
Learn why Calgon Carbon's Filtrasorb brand carbon is a leader in PFAS reduction.

Thursday Mar 20, 2025
Next Generation (continued) Treating City Water & Competing with Your Dad!
Thursday Mar 20, 2025
Thursday Mar 20, 2025
Mike talks with Scott Trafas who left his Dad's business to start up his own - Water Doctor. They get along better than ever.
